Lennart Dobravsky

👋 Hey, I'm Lennart – a tech analyst, agency founder, and executive advisor.

I'm obsessed with turning data-driven insights into original Thought Leadership that decodes the future of industries, with a focus on travel, mobility, and tech.

Humble brag time:

My research has been featured in leading media outlets like The Financial Times, Bloomberg, The Wall Street Journal, Business Insider, New York Magazine, and many more.

I pursue my passion for Thought Leadership research and B2B Media through multiple channels/ventures:

As the founder of Research+Attitude, my team and I create top-tier market intel and authoritative content for business leaders and their forward-looking companies, transforming them into the smartest voices in their tech sectors.
I also founded TNMT, a dope trends publication for the Lufthansa Innovation Hub, where I continue to shape the platform's direction as co-creator and editorial lead.
I co-created the Net-Zero Airline Ranking with the Sustainable Aero Lab, developing a data-driven benchmarking tool to track real innovation commitments (not PR slogans) within the airline industry.
I serve as a trusted advisor to some of the most forward-thinking companies in the (travel) innovation space, including VCs, corporate innovation units, and emerging tech startups, helping them refine their strategic positioning and market outlooks.

💡

In short, I'm your go-to guy for digging up market insights across the travel and mobility sectors.

Before going independent with Research+Attitude, I held positions as Lufthansa Innovation Hub's Director of Research, Principal Publishing at Axel Springer hy, and Research Analyst at Bain & Company.

In all these roles, I decoded emerging trends, uncovered patterns, and unveiled growth opportunities across various industries.

Uncovering trends has literally been my job for the past 10+ years.

Before all of that:

I played semi-pro football (soccer) in 🇩🇪 and 🇨🇦
Earned my UEFA B-Level coaching license ⚽
Became an Academic All-Canadian 👨‍🎓
Snowboarded the Rocky Mountains 🏂
I completed my Master's degree in International Business at Queen's University in Canada and the University of St.Gallen, Switzerland 🎓

Now, I call Berlin home.

Join my research ride

If you want to follow my work (and learn about the most relevant trends shaping the future of travel and mobility), subscribe to OneChart, my personal newsletter.

OneChart serves a growing community of data-hungry, truth-seeking readers working at airlines, automotive OEMs, travel brands, and mobility providers.