Research of the Day 🏈

The Super Bowl is among the biggest sports events in the world.

Not only that. By attracting hundreds of million viewers each year, the event is arguably one of the most exciting advertising platforms for brands.

For companies hoping to get their product in front of this captive audience for just 30 seconds, it meant spending an average of $6.5 million this year.

One highly interesting observation from Super Bowl LVI:

According to TIME Magazine, there were more climate-related advertisements than for any Super Bowl in the past. Most of these "green ads" focused on electric vehicles.

Why is this relevant?

This is a powerful insight because it shows that the sustainability narrative has finally been put front and center, even in America.

• In fact, the number of green ads aired during the Super Bowl has grown slowly but surely since the early 2000s.
• 2022 feels like the breakthrough moment with more than twice as many "green ads" as in the two preceding years.

Read the original article here.