A new report from the British shoe brand Asics has unveiled some interesting insights into the fitness levels between generations:
- For starters, people between the ages of 57 and 70 worked out the most for a total of 215 minutes per week.
- Meanwhile, GenZ, which includes young people aged 18 to 24, was the least active generation, exercising just 111 minutes per week.
Why is this generation defining?
There is currently a mismatch between the sports and fitness enthusiasts and the folks targeted in respective advertising and marketing campaigns.
Older customers could be a more lucrative option for sports brands instead of younger audiences.
In any case, a multi-generational approach seems most viable for connecting with prospective clients.